A Partnership with Unrivaled Access to the Youth Sports Market

3STEP Sports is the largest youth sport event and club operator in the nation.

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Join the 3Step Team

3STEP Sports is designed to get every athlete, parent and coach involved in the premier sport experience.

Simply Put:

We Run Sports

We deliver a premier, inspiring and authentic experience every step along the athletic journey; encompassing nationally recognized tournaments, club/travel team programs, national media, content platforms and apparel.

01

Our Team

3STEP has an experienced management team with unrivaled sport event and corporate leadership.

David Geaslen

Founder & Managing Partner

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David is a well-known industry expert in the world of sports media, club sports and sports analytics. He has overseen competition for tens of thousands of high-end youth athletes across the country, as well as worked closely with leading domestic and international sports media organizations.

Walker Jones

Chief Marketing Officer & Partner

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Walker held leadership roles at Under Armour for 10+ years, including as Marketing Executive from 2004 to 2014 and, most recently, as VP of Sports Marketing from 2016 to 2018. Prior to Under Armour, Jones served as an agent for FBS and NFL coaches at CAA Sports.

The Teams

3STEP has an authentic executive team at the head of each sport department, combining 40+ years of collegiate coaching experience and 105+ years of youth event management.

Basketball

Greg Kristof & Steven Gibbs

Volleyball

Sindee Snow & Yvonne Devlin


Lacrosse

Greg Waldbaum

Football

Billy Tucker

Field Hockey

Ainslee Lamb

Baseball

Pat Mason

The 3STEP sponsorship, event activation and marketing team is made up of 50+ individuals who have played, coached and participated in all aspects of the sport experience.

02

What We Do

3STEP has consolidated the youth sports industry to provide brands the ability to impact more athletes than ever in a unique and authentic way.

The 3STEP experience is made up of club/travel programs, event operators, content providers and apparel distributors to center every facet of the sport market.

Events

The largest youth sport event operator in the country.

Through 1,000+ events over 6 sports, 3STEP targets ages 8-18, focusing on all aspects of youth sports.

Club Programs

Acquires, builds and operates youth sport organizations.

Manages over 110+ clubs in five sport categories.

Over 50k youth athletes participate in 3STEP clubs every year.

Apparel

Provides customized athletic apparel, footwear and merchandise to universities, high schools and youth sports organizations.

Supplies internal club and event divisions branded apparel.

Data & Media

Provides publishable content for leading media companies and offers proprietary athlete scouting data to D1 football programs.

Supplies internal club and event divisions + brand partners with pertinent youth athlete data.

Brand Partners

Work with brand sponsors to drive marketing engagement through the youth athlete journey.

The scale brings leverage and presents significant opportunity to access an impressionable demographic.

03

Youth Sport Market

The U.S. Youth Sports Market generates $17+ billion in revenue annually. There are 60+ million participants in youth sports each year, estimated to reach 80+ million by 2030.

One Agreement with 3STEP Sports connects your brand to:

8 - 18

Ages

6

Sports

1K

Events

406K

Coaches

3m+

Parents/Fans

1.83M+

Athletes

In the current environment:

Young athletes (ages 8 to 18) are more educated and tech savvy than any generation before. Their attention span is much shorter and they are not as interested in traditional marketing and advertising. Brands must engage differently, and 3STEP provides a cutting edge and innovative platform for brands to reach millions of athletes and families.

Sponsorship Model

Current Challenges

Fragmented industry

One-off agreements for sponsors in each sport

Inconsistent quality of events

Minimal data capturing opportunities

Difficult for sponsors to understand direct ROI

The 3STEP Solution

We consolidated events and clubs to simplify activation.

One agreement with 3STEP Sports results in access to our ecosystem across six sports, multiple age groups and to 3 mil+ people for brands to showcase their products.

3STEP lives by a commitment to our own "Standard of Excellence" to provide consistent best in class experiences across every touchpoint within our ecosystem.

We will deliver metrics through our superior data collection methods for partners to learn and improve their businesses in real time.

We provide an annual review of all goals, KPIs and relevant metrics to all of our partners, along with monthly and quarterly updates on activation efforts.

04

3STEP Events

Dedicated to raising the standard of event execution through a commitment to excellence at every stage of the event process, 3STEP has an exemplary record hosting events across the nation.

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Legend

  • 3STEP States
  • Soon to be 3STEP States

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Social Landscape

Through multiple social handles and media content relations, 3STEP is able to engage a specified audience, targeting both athletes and parents.

Making Our Statement

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0K+ Engagements Per Month

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We Run Sports

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EX. ESPN CFB, Baseball America, etc

06

Data Integration

We've engineered comprehensive infrastructure to target all touchpoints with consumers for data acquisition, using a variety of cutting edge methodology and tools.

We collect everything from contact information and social media data to foot traffic volume and on-site event sentiment. Every touchpoint we maintain with consumers including 50+ web sites and applications, and 100+ social channels are monitored and analyzed to produce scorecards for partners.

Employing a multi-cloud infrastructure, we utilize best of breed systems for efficiency, accuracy and security. Our data warehousing and end-user access tools comply with HIPAA and NIST standards, as well as our own 3STEP WISP and SAFE SPORT. The security of our data is paramount to the experience we provide for our athletes, partners and sponsors.

Beyond first-party data we collect in the field and through digital touchpoints with consumers, our data warehouse includes data mining and machine-learning driven insights into our data including powerful demographic and consumer tastes and preferences information, and predictive analytics to improve the quality and depth of our data.

07

Content Platforms

3STEP provides publishable content and data for industry leading media companies, recruiting databases and content providers.

Selection team for the preeminent high school sports award program in the nation - Gatorade Player of the Year, which annually recognizes America's top student-athletes across 12 sports.

ESPN Recruiting Nation, NFL, NFL Draft and College/HS Football & Basketball platforms provide fans with in-depth analysis, breaking news, player rankings and event coverage.

Program selection partner and blog content creation for USA Today's high school sports division, focused on the publisher's ALL-USA teams in 6 sports.

Baseball America focuses on covering baseball across every level of the game, providing scouts-level expertise and insight to readers.

Skillshow videos over 180+ events annually for media companies such as MLB Network, Perfect Game, and 11 MLB Teams, working with 250,000+ athletes.

Football's most comprehensive underclassmen scouting database. Servicing 64 of 65 Power 5 colleges, UC Report includes player profiles and video.

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Sports Overview

3STEP Sports is the largest youth sport event operator in the country, managing 1,000+ events acrosss 35+ states in six sports, additionally, 3STEP integrates the entire club experience, owning and operating multiple sport programs nationally.

Football

3STEP has seamlessly executed all levels on the football experience, providing the highest tier events for nationally known brands

Basketball

The largest operator of youth basketball events in the country. Through 300+ events, 3STEP hosts 650,000+ athletes annually across 30+ states.

Field Hockey

These events serve over 15,000 athletes ages 8-18 at the largest venues in the country. 3STEP is at the forefront of all national field hockey events.



Lacrosse

Securing the spot known for hosting elite lacrosse tournaments through the nation, 3STEP hosts over 50,000 club lacrosse athletes each year.

Volleyball

Emerging as a national volleyball powerhouse, 3STEP hosts 80,000+ athletes annually, in addition to coaches, club directors, etc. at events averaging over 500 teams.

Baseball

3STEP owns and operates the largest club league in New England, and is an elite youth tournament operator serving a total of 400+ baseball teams.

09

Our Approach

While we provide numerous access points to our central demographics, we handle each partnership uniquely - making sure our activation aligns with your goals.

Step 1

Assess


Learn about your business and core competencies.

Step 2

Align


Understand your organization's goals and KPIs.

Step 3

Create


Collectively define success and cultivate an activation plan.

Step 4

Activate


Execute the activation at regional and national events.

Step 5

Evaluate


Provide a review, recap, and detailed scorecard.

Step 1

Assess

Learn your business.

Step 2

Align

Understand your goals.

Step 3

Create

Cultivate a plan.

Step 4

Activate

Execute the activation.

Step 5

Evaluate

Review, recap, & metrics.

10

Activation

Potential Activation Opportunities at Events

Pre-Event

  • Direct email
  • Social media promotion
  • Website presence

During Events

  • Product usage and/or testing
  • Promotional product opportunities
  • Partner hospitality opportunities
  • On-site signage
  • Social media coverage

Post Event

  • Direct email
  • Post event media coverage
  • Pictures
  • Social media promotion
  • Surveys with participants

Potential Activation Opportunities with Clubs

Off-Season

  • Direct email
  • Product testing
  • Product usage
  • Website presence
  • Signage
  • Product sales to athletes and families
  • Surveys with athletes

In-Season

  • Product usage and/or testing
  • Signage
  • Social media coverage