An accomplished C-suite executive, Tari leads Marketing, sponsorships, and the PlayerFirst platform to create content, experiences, and partnerships.
Tari’s career spans roles at industry-leading brands and agencies, including as Managing Director and Chief Growth Officer at Erie Street Growth Partners where she led the growth and transformation team responsible for creating value within the firm’s $2+ billion portfolio as well as Edelman, Cars.com, and iCrossing.
A graduate of the University of Nebraska, Lincoln, with a BSc in Journalism and Advertising, Tari is a board member of 8th Light, a software consulting firm, and an active member of Chief, an executive women's network. She lives in Chicago with her family and is enjoying her “sports era” as a dedicated soccer and softball mom.