3STEP Sports Acquires HoopSeen

3STEP Sports Acquires HoopSeen, A National Leader in Events and Media
October 17, 2023

ANDOVER, Mass. (October 17, 2023) – 3STEP Sports, the nation’s largest and most impactful youth sports club and event operator, has acquired HoopSeen, adding one of grassroots basketball most marquee operators to the powerful basketball division.

Founded in 2010, HoopSeen has grown to be known for its national tournaments, showcases, leagues, club teams, and media coverage. Headquartered in Suwanee, Georgia, HoopSeen operates over 30 tournaments, 25 camps and multiple leagues annually, providing a one-stop-shop for youth basketball consumers throughout the Southeastern United States.

At the helm is Mike Eddy who brings years of industry knowledge and strategy to HoopSeen. Eddy has been involved in grassroots basketball since 2004 and has served on multiple youth basketball committees, in addition to founding HoopSeen. A basketball player through and through, Eddy played collegiately at the University of the South before receiving his MBA from Duke University.

“Like 3STEP, we are focused on supporting all aspects of the athlete from events and club to media and recruiting,” said Mike Eddy, Founder and President of HoopSeen. “It is such an exciting time in grassroots basketball and joining 3STEP will allow us more growth opportunity to partner with and learn from the best youth basketball operators across the country.”

In addition to premier tournaments and events, HoopSeen.com is the most trusted source for news, recruiting information and rankings in prep basketball. The HoopSeen media team is composed of industry leading talent evaluators and industry experts who provide comprehensive coverage of players, tournament highlights, feature stores, recruiting updates, and national and state rankings.

“Mike and his team have built a full-serve grassroots basketball athlete experience that is first-class,” said 3STEP CEO, Tania King. “We are eager to welcome HoopSeen to the 3STEP family.”


3STEP SPORTS LLC is the industry leader for youth sports clubs and events in the country, impacting 1.1+ million athletes from all 50 states across nine different sports. With a mission to be the leading and most dependable platform for all athletes to live out their passions, 3STEP has reimagined youth sports by providing access to top-tier coaching, nationally-ranked events, best-in-class facilities and premier media content to all athletes.

To learn more about 3STEP Sports, go to www.threestep.com


Mariah Hladick, Communications Department, 3STEP Sports: communications@threestep.com